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Ovi kolačići prikupljaju podatke kako bi zapamtili izbore koje korisnici donose na web stranici. Služe za poboljšanje usluge i pružanje personaliziranijeg iskustva.
Korišćenjem kolačića za marketing beležimo efikasnost oglašavanja. Namera je da pružimo relevantne usluge i isporučimo reklame koje odgovaraju vašim interesovanjima. Analitički kolačići omogućavaju nam da bolje razumemo kako posetioci koriste naš veb-sajt. Takođe, otkrivaju nam greške i pružaju bolju celokupnu analitiku.